Hello! I’m Israel Alonso

I’m a brand strategist and creative director working with founders and marketing teams on strategy, identity, digital presence, and campaigns.

Whether it’s defining positioning, designing the brand, or building the website, I stay close to the work the whole way through so nothing gets lost between strategy and execution.

I spent over a decade at Harvest, growing from Product Designer to Creative Director. I helped shape how the product and company looked, sounded, and showed up — and learned how to make complex products feel clear, build brands people trust, and create work that holds up over time.

Now I’m working independently and taking on new projects. If you’re working on something where I could be useful, I’d love to hear more.